SEO strategies to Rank your Website and Get Organic Traffic in 2021
- What is SEO strategy and How it works for ranking a website and get organic traffic?
- What to know about the most important ranking factors for 2021
- According to the list of most important latest Search Engine Ranking Factors, we are here suggesting the most effective 7 SEO strategies for 2021
If you want to rank your website to the first page on Google search result page, you will love these tips and SEO strategies for 2021 in this article.
Editorial Note: This is the updated version of the original post. Original post was published on March 3, 2019. Now, on this updated version, SEO strategies for 2021 are explained.
What does SEO mean? Of course, I’m telling about white hat SEO, No black hat, please! No keyword stuffing, No shady links.
And no SEO strategies that are designed to “trick” Google.
Brian Dean, the founder of Backlinko, an internationally recognized SEO expert, said, “When I launched my first website back in 2010, I used 100% black hat SEO.”
And after the time he realized, those shady tactics worked temporarily… they didn’t last.
He admitted lastly, “That’s why I eventually switched over to a white hat SEO approach.” I appreciate this.
Before we go to SEO strategies
Ok, Now come to the point. You may have known that Google uses 200 ranking factors in their algorithm to rank a website or show an URL on SERP (Search Engine Result Page).
Of course, you don’t need to dominate all of 200 ranking factors to succeed with SEO. But, you need to master to the most important ranking factors in Google’s algorithm right now, in 2021.
Before we go to SEO strategies needed to get huge traffic for your website in 2021, we need to know the most important ranking factors for 2021.
What are the most important ranking factors?
Quality of Content:
Quality content is the ultimate ranking factor. Google wants content that completely answers someone’s query.
The uniqueness of Content:
Google has the content with the same information in its index already with another website. Why would they rank your URL above it? So, it’s one thing to have a great piece of thorough, useful and structured content.
If search engines are disallowed from accessing the page/post/URL, they won’t index the page.
So, if you want to rank, it’s very important that search engines can crawl and index the URL.
Number of Backlinks:
Brian Dean said, a backlink is like a vote from another website. Search engines, like Google and Bing, measure the backlinks as votes.
And they use them to figure out which pages deserve to rank in the top URL list.
Mobile Optimized Website:
About mobile optimize, Google has said that: “Mobile pages that provide a poor searcher experience can be demoted in rankings or displayed with a warning in mobile search results.”
That means, Not only on mobile devices, To rank in 2021, your website needs to be worked well on any device.
Google’s Andrey Lipattsev reveals links, content and RankBrain are the top three ranking signals in Google’s search algorithm.
What is RankBrain? RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.
RankBrain is part of Google’s overall search “algorithm,” a computer program that’s used to sort through the billions of pages it knows about and finds the ones deemed most relevant for particular queries.
Uses of Keywords or Key-phrase:
If you want to rank for a keyword, you need to use that keyword on your page.
Otherwise, Google won’t know that your page is about that keyword.
But, no keyword stuffing, please!
Website Loading Speed:
Your site’s loading speed is a very important ranking factor. Especially how quickly your page loads on mobile devices.
Google has said that “page speed is a ranking factor for mobile searches.”
Google stated, “People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches.”
Freshness is still important weeks or months after your content goes live.
Specifically, Google wants to see that your content is still relevant and up to date. Google doesn’t want to rank out-dated stuff.
Expertise, Authoritativeness, and Trustworthiness (E-A-T):
Google’s newest Search Quality Guidelines state: “…the amount of expertise, authoritativeness, and trustworthiness (E-A-T) is very important”.
That means Google wants to promote content written by experts on that topic.
Okay, we can find some other Search Engine Ranking Factors, we are listing here most important Search Engine Ranking Factors.
After the list of Search Engine Ranking Factors, we can now define the SEO strategies to rank your website and get huge traffic in 2021.
So, What are the SEO strategies to rank your website in 2021?
According to the list of most important latest Search Engine Ranking Factors, we are now suggesting the SEO strategies for 2021, to rank your website with valued keywords and get huge traffic.
SEO strategy 1:Research for your keywords
The first one SEO strategy out of the best SEO strategies is to find awesome long tail keywords with google suggestion.
Most people struggle with SEO because they target keywords that are too competitive.
So, use long tail keywords on your copy.
You can spend hours hunting for the right keyword. Or you can just steal the exact keywords that your competition is targeting.
Whatever you can, but please determine the right keywords. You can visit the website into a keyword research tool… like Ahrefs or SEMrush.
Or, head over to an online community where your audience hangs out, like Reddit. Then, pay attention to the words and phrases people use over and over again.
SEO strategy 2:Quality, Unique, and Fresh content
Quality content, Unique content, Fresh content- most important things out of the SEO strategies to rank your website and get huge traffic.
As said before, Quality content is the ultimate ranking factor, and Google doesn’t want to rank outdated stuff, So, write your content that completely answers someone’s query.
Content is king. You would hear that phrase over and over again when it comes to SEO success. In fact, when you consistently publish great content on your site, you are well on your way to the top of Google’s first page.
In a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content:
I can tell you what they are. It is content. And it’s links pointing to your site.
Search engines love new content. That’s usually what we mean when we say “fresh.” Google does have something it calls “Query Deserved Freshness (QDF).”
If there’s a search that is suddenly very popular versus its normal activity, Google will apply QDF to that term and look to see if there’s any fresh content on that topic. If there is, that new or fresh content is given a boost in search results.
SEO strategy 3:Revamp your website with On-Page SEO
It’s time for you to dive into the possibilities of revamping your website by On-Page SEO optimization according to the advanced SEO techniques. You know, There’s a lot more to on-page SEO than just “optimizing your meta tags”.
Follow these On-Page SEO rules, so you can gain more easily:
A. URL Optimization:
Google uses your page’s URL to understand what your content is about. That’s why you make your URLs to be: 1. Short, 2. Keyword-rich.
B. Title Optimization:
Start your page Title with a keyword. Remember, Your title tag is the most important on-page SEO factor. Also, you can add modifiers to your Title.
C. Heading Optimization:
Use the keyword in the heading tag. The H1 tag is your headline tag. Most CMS’s (like WordPress) automatically add the H1 tag to your blog post title. If that’s the case, you’re H1 tag set.
Use keyword on H2, H3 tag also.
D. Content Optimization:
Drop keyword in the first 100 words on your content, what is most effective. You can also follow 2.5% keyword density.
E. Internal links:
Internal links help Google understand your content better, and Google looks at the anchor text that you use in your internal links. So use keyword-rich anchor text on internal linking.
F. Strategical Keyword:
Search engines are much more sophisticated now, Which means- keyword stuffing doesn’t work anymore. Use appropriate keywords strategically.
G. Image alt tags:
You must know, Google, Bing and other search engines can’t see your images. Instead, they rely on the text they see in alt tags. So, optimize images with alt tags using your keyword.
H. Outbound links:
This is an easy, white hat SEO strategy to get more traffic to use Outbound links. Outbound links to related pages help Google figure out your page’s topic.
It also shows Google that your page is a hub of quality info.
SEO strategy 4: Make your website Mobile Friendly
The next major On-The-Page group in the table of SEO success factors is site architecture, mainly mobile-friendliness of a website. So, these SEO strategies with the right site structure can help your SEO efforts.
More Google searches happen on mobile devices than on desktop. It’s no wonder that Google rewards sites that are mobile-friendly with a chance of better rankings on mobile searches. Bing, too, is doing the same.
So get your website mobile-friendly. You will increase your chances of success with search rankings as well as making your mobile visitors satisfied.
SEO strategy 5: Check your site’s URLs are crawl-able
As I said before, If search engines are disallowed from accessing an URL of your website, they won’t index the page.
Because, Search engines crawl websites, go from one page to another, acting like hyperactive speed-readers. They make copies of your pages that get stored in what’s called an index, which is like a massive book of the web.
Just use Google Search Console to find errors and problems with your site’s technical SEO. If you didn’t set up Google Search Console yet for your website, do it fast.
If you are not familiar with the technical ways, you can hire an expert from Fiverr.
Most sites generally don’t have crawling issues, but there are things that can cause problems. So, when issues caused, fix them as soon as possible.
SEO strategy 6:Optimize your website speed
Google wants to make the web a faster place and has declared that speedy sites get a small ranking advantage over slower sites. Google is usually secretive about the factors about their algorithm.
But there’s one factor they are not shy about, it’s the importance of your site’s loading speed.
So, use a Google tool called PageSpeed Insights and learn about the factors making slow your website. You can use the other tools like GTmetrix (GTmetrix is a free tool that analyzes your page’s speed performance) or Pingdom Website Speed Test.
SEO strategy 7: Create more and more Backlinks
There is no doubt about this statement, “If you want to rank your site to the top of Google’s search results, you need backlinks.” Links are the first major “Off-the-page” ranking factor used by search engines.
How to get Backlinks? Here is a great post by
1. Guest Posting:
For guest posting, you have two options: You can write guest posts for any site that will publish your content OR You can publish guest posts on authority sites in your niche.
But, be careful, Google considers spammed guest blogging a link scheme that can get your site penalized.
2. Social Media:
The first thing you need to do is secure all your social media profiles. At the very minimum, your business should have:
3. Business Listings:
Google values business listings so much that it is apart of the local search algorithm. Google also trusts these platforms and is well aware that all types of businesses will be using them.
4. Niche-Targeted Directories:
Niche-targeted directories offer both a relevant and Follow link. As you know, backlinks with both of these characteristics are hard to come by.
5. Geo-Targeted Directories:
Geo-targeted directories are a must-have link source for local businesses.
6. Niche Relevant Blog Comments:
Many SEOs skip out on niche relevant blog comments. Too many SEOs neglect them because of the dreaded No-Follow tag.
But I recommend to go with niche relevant blog comments, they really work well.
7. Niche Relevant Forum Backlinks:
Participating in industry forums is an excellent way to build brand recognition. And if you do it right, you will drive some relevant referral traffic to your website.
8. Editorial Backlinks:
Google values editorial backlinks more than any other type of link. But sadly, getting these high authority backlinks can be challenging.
First, you have to build relationships with bloggers in your industry.
Second, you likely need to produce quality content to get natural backlinks.
9. Web 2.0:
Creating web 2.0s on sites like Tumblr, Weebly, and WordPress.com is an old grey hat strategy that still works. Just be careful because it can land you a penalty.
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