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What is DFP? How does DoubleClick for Publishers Work

DFP stands for DoubleClick for Publishers, is a SAS platform designed to manage the process of delivering ads to your websites, mobile devices, games and much more. DoubleClick for Publishers (DFP) is an ad management tool that allows publishers to sell, schedule, deliver, and manage their ad inventory. Although this comparison won’t be accurate technically, but you can think of DFP as AdSense on steroids. The SAS platform is also called ad serving. Which put simply, is the technology and services that puts ads on all your websites. This......

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